We believe that in today’s crowded marketplace, brands must be noticed. They must be interactive and engaging. Beyond Social Buzz goes above and beyond to achieve this.
• We listen – we take time to fully understand your business
• We are flexible – we tailor our services to match your preferences and budget
• We are committed – we understand that SMEs owners are time-constrained and this is why we can work beyond normal office hours
Beyond Social Buzz is run by Joanna Michaels, a digital marketer specialising in Social Media Marketing for forward thinking businesses looking for differentiation and engagement in today’s competitive marketplace.
Background matters, especially as there are many social media marketing ‘experts’ out there today. So, what qualifies Joanna to help you?
“I can add real depth, value and connectivity to your social media presence because my passion is built on purpose, experience and professionalism”
I was an early adopter of social media marketing, becoming fascinated with it in 2011 while taking an MA in Management at London’s Metropolitan University. (This followed a Law MA in 2005 and a career in traditional marketing and business development).
Social media was a new phenomenon that I felt had huge potential in marketing. It became my dissertation subject, although I had to convince my tutors because I wasn’t taking a ‘marketing’ degree.
Research was a massive challenge. Academia had not caught up with this new online world, so I had to base my research on the practical accounts of social media practitioners (or pioneers as they were then).
My approach paid off; business educators started to realise how important ‘social media marketing’ might be and I was invited to teach MBA students about it at London Metropolitan University, before it was even on the syllabus.
PRACTICAL BUSINESS APPROACH
Beyond Social Buzz was born because I wanted to explore the practical side: how did social media work outside research papers and the lecture theatre? So I began working with enterprises in various industries, to manage their social media presence.
I recognise that things keep changing, so I’m still learning. For example, I completed a CIM (Chartered Institute of Marketing) Diploma in Digital Marketing, and share this knowledge, as a trainer for business and as a speaker.
published Author & Blogger
I felt honoured when the International Bar Association (IBA) – the world’s leading organisation of legal practitioners, bar associations and law societies – asked me to share my social media knowledge in its new reference book Business Development: A Practical Handbook for Lawyers, where I co-wrote the chapter on Social Media for Law Firms.
My degrees in Law fuelled my curiosity about how the legal profession would embrace social media. I began to advise some small, London-based legal firms on their online presence, and word reached the IBA that I had something useful to say. That is how I found myself talking about ‘social media for lawyers’ to a very large audience at the IBA conference in Vienna in 2015.
As you can imagine, you need to know what you’re saying to a room full of lawyers, and to get it right! They look beyond any superficial social buzz.
And that’s exactly what I can do for you and your business. I can add real depth, value and connectivity to your social media presence, because my passion is built on purpose, experience and professionalism”.